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Posts tagged small business branding
Let's Build a Brand

Branding is a way you define your business to yourself, your team and your customers or potential clients. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.

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Creative Marketing Clinic