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Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Facebook, Twittter, Google Plus, etc). This may seem overly elementary but “making yourself known” is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.
Business from Social Marketing is Often Indirect
A key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers. I often get clients saying “I don’t think being on Twitter will sell anything.” The truth is that often they are correct. Having a commercial presence on a social platform that provides great content and interesting free tools (aka. widgets) raises the awareness of your brand so that users remember your service for later, and it also provides you with a podium to share the benefits of your brand. In short, it is important not to forget this essential concept: social media marketing drives brand awareness which later translates into sales.